Thee New Era of Lotos

Lotus appoints American rapper asVP of Creative Design
and Global Marketing (http://www.thelotusforums.com)

There is a new era of creative direction ahead for Lotus Cars, as they recently announced their new creative addition to the team.  American rapper, producer, designer and painter, Swizz Beatz, has been called to duty once again for his creative mind, as he was appointed Vice President of Creative Design and Global Marketing for Lotos.

Lotos is a British manufacturer of sports and racing cars.  The company designs, builds, and produces race automobiles, specializing in lightweight and fine handling characteristics.  Lotus is now owned by Proton, a Malaysian automobile manufacturer.  The master creative mind behind Lotus is founder, Anthony Colin Bruce Chapman.  Chapman studied civil engineering at the University of College in London.  In the 1930’s, the mastermind used a mere power drill and his elementary panel beating skills to build his first trials racing car.  He crafted the 1930’s Austin Seven based special into what we know today as the Mark 1 Lotus. 

 

Chapman developed an obsession for motorsports, which drove the compelling focus of Lotus’ contribution to design and racing today.  As the company began to expand, they convinced their customers to race its cars and entered Formula One through their sister company, Team Lotus in 1958.  The current Lotus car line up includes seven stylish and innovative models:  Lotus Elise, Exige, Exige S, Evora, 2-Eleven, and the T125 Exos.

Now Group Lotus is striving for more with there understandable but surprising addition to the team.  Swizz is no stranger to the automotive world with his previous contribution to promoting the Aston Martin, Rapide.  Group Lotus is confident in their decision, describing Swizz as the perfect man for the job based on three small but significant facts:

1. Like Group Lotus, he means business: He's a risk taker with considerable credentials including music producer, rapper, designer AND painter.  2. Like our cars, Beatz he's multi award winning: This year he shared a Grammy Award with Jay-Z.  3. Like Group Lotus he keeps good company: This man regularly works with the likes of Bono, Kanye West, Beyoncé and Alicia Keys.

Swizz plans to “infiltrate the market in a cool way” and is ready for the risk.  In the words of Swizz, “…the sky is not the limit, it’s just a view…”