Inside the Mind of Swizz Beatz: Creative Director

Born Kaseem Dean, musician, artist and producer, Swizz Beatz is a primary example of the general expression of Art.  A lover of art, Swizz not only collects paintings, but paints in his free time.  He then donates the money he earns from his paintings to charities. Venturing out from music, in 2006 Swizz became a partner involved in the clothing company Kidrobot, creating limited edition artistic toys and apparel. In 2010, Swizz announced his collaboration with Reebok as creative director to produce his new signature sneaker.  Based on Shawn Kemps' Kamikaze II, the sneaker brings a new rhythmic vibe to Reebok. 

Since the primary release of the Kamikaze sneaker, Reebok and Swizz have only released a limited number of colorways.  The first, white leather/grey suede textured base with multiple red accents, was released on May 13, 2011.  Only 84 autographed pairs of the overly anticipated shoe were released in only 7 stores across the nation and sold out in 10 minutes.  

 Two more colorways were released on June 10th, 2011 in Grey/Sonic Green and Black/Orange at select retailers across the nation.  

Swizz Beats has now taken his Reebok creative direction to another level with his new campaign, Reethym of Lite.  The Reebok/ Swizz Beats campaign is a movement about rhythm.  It  incorporates  "the rhythm of dancing, rhythm of fashion, rhythm of art and the rhythm of light, to create an international movement.  Collaborating with director, Chris Robinson and choreographer, Hi-Hat, the movement is displayed as an international party, which connects cultures on one world stage through the energy of Reebok in 2011. Swizz strives to bring everyone together, creating something everyone can be a part of.    

Pushing the technological limits of light and space, Reebok’s dropped R logo comes alive with never seen before, special 3D effects.  The Reebok Reethym of Lite international party campaign will be a global effect, "it will breakthrough the tv screen and explode..."